VIACHA, Bolivia (AP) - In the huddled markets, sprawling farms and pulsing parties of Viacha, a town southeast of Bolivia's capital, it’s typical for women to sport bowler hats, tiered skirts and fringed shawls.
In Bolivia’s scrappy highlands, proud Indigenous Cholas take the runway by storm
VIACHA, Bolivia (AP) - In the huddled markets, sprawling farms and pulsing parties of Viacha, a town southeast of Bolivia's capital, it’s typical for women to sport bowler hats, tiered skirts and fringed shawls.
What’s less typical is for the fashion spotlight to turn to these outfits - worn by "Cholas," Indigenous women from the highland Altiplano.
But late Friday in Viacha, some 22 kilometers (13 miles) from Bolivia’s capital of La Paz - over 12,000 feet (3,650 meters) above sea level - awe-struck teenage boys and proud mothers throbbed the main square as the town's dirt roadway was briefly transformed into a runway.
One by one, the girls from Viacha - mostly students between 15-25 years old - strutted down the catwalk to a surprising soundtrack of early 2000s American pop music. Street vendors hawked hot dogs and empanadas. Supporters cheered in Spanish and the Indigenous Aymaran language.