Lonnie McQuirter, director of operations at 36 Lyn Refuel Station in south Minneapolis, said his margins have gotten much tighter. About a mile (1.6 kilometers) off Interstate 35, the neighborhood convenience store posted $3.399 a gallon for regular gas on Wednesday, which is about 18 cents lower than the metro average, according to AAA.
"We price based on what we're able to buy fuel at, and how well we can operate," McQuirter said. He declined to speculate about his competitors, saying, "They've got different economics."
Wholesale fuel prices, which shift multiple times a day, are the main reason McQuirter said he's charging more than a month ago. He's also facing higher credit card fees and rising costs to maintain pumps.
In times like these, with consumers "screaming for help," McQuirter said small operators like him act more on emotion than greed.
"We're in our stores every day looking our customers in the eye," he said. "It really takes a toll when people are having to cut back on certain things in order to afford to live."