Seven reasons to visit South Korea in 2025

Matt Cheok recommends a mix of experiences in South Korea, including flower fields, libraries and 50 phallic statues in Gangwon Province ⚠️ Warning: includes image of phallic statue 

Like many during the COVID lockdowns, I found myself scrolling on Netflix. After being drawn in by the viral show Squid Game, I stumbled upon the beautiful world of K-dramas.

This then saw me become obsessed with Korean cuisine, even learning to make the delicious fried chicken and sizzling KBBQ myself. I was utterly hooked, and as travel restrictions lifted and we Aussies regained our freedom, my curiosity led me to the heart of the Hallyu Wave: South Korea.

After exploring the country for the past three months, I can confidently say it offers much more than just the pop-culture buzz! So, here are seven reasons why Korea deserves a spot on your 2025 travel bucket list.

1. Visit Samcheok for the Canola Flowers

Stretching along Korea’s eastern mainland lies Samcheok city, which coincidentally shares my sister’s name and was the original reason I wanted to visit (since our surname isn't all that common).

To my surprise, I also chanced upon some incredible Canola Flower fields in full bloom, which was definitely the highlight of my trip. These vibrant fields come alive each spring, typically from late April to early May. Visiting during this time allows you to experience the Mangbang Canola Flower Festival.

While less explored than Korea’s major cities, the Gangwon Province’s coastline boasts a fantastic selection of beaches, all conveniently connected by an accessible, albeit infrequent, bus system.

2. Marvel at Starfield Library in Seoul

Hidden amidst the sprawling COEX Mall in Seoul, the Starfield Library is an architectural masterpiece with two towering 13-metre-high bookshelves accessible by escalator.

While the library is bursting with activity during the day, visiting in the evening is truly unforgettable. The illuminated bookshelves create the most beautiful backdrop, and the quieter atmosphere allows for a more peaceful and immersive experience.

Be sure to snap a photo with the iconic ‘Gangnam Style’ sculpture at the mall’s entrance - a fun (but potentially embarrassing) way to live out your K-pop dreams!

3. Get your own adorable Acorn Caricature

Would you believe my most cherished Korean souvenir was created in a few minutes? In Seoul’s vibrant neighbourhoods like Hongdae and Insadong, you’ll find talented artists who can turn you into a cartoon character. Simply take a seat and let them work their magic.

Acorn caricatures offer a refreshing twist on traditional caricatures, featuring large, expressive eyes, playfully capturing the subject, often highlighting your most distinctive features (in this case, my eyes and hair).

4. Admire the Phallic Sculptures at Haesindang Park  

Gangwon Province is a region of striking contrasts. Venture a few hours down the coastal National Route 7 on bus 24 (the same one that takes you to the Mangbang Canola Flower Fields), and you’ll arrive at the charming Sinnamhang fishing village.

At first glance, the town appears quaint and unassuming until you stumble upon the unexpected sight of Haesindang Park, home to a collection of 50 phallic statues and sculptures.

The park’s origins lie in a local legend about a young woman who drowned at sea. It’s believed that appeasing her spirit with phallic tributes would bring prosperity to the fishing village. Interestingly, there's a museum inside the park that delves into this history and the surrounding folklore.

5. Discover the breathtaking landscapes of Jeju Island

Jeju, a volcanic gem south of mainland Korea, is a haven for outdoor enthusiasts, boasting stunning nature and diverse hiking trails. Among its many adventures, the north shore stands out for its untouched beaches and turquoise waters.

Our favourite is Gimnyeong Beach, where you'll often encounter fishermen patiently waiting for striped beakfish and spotty belly greenlings.

Journey to the island’s east to encounter the Haenyeo, or ‘women of the sea’. These incredible women, known for their freediving prowess, have caught seafood from the ocean for centuries.

Watching them doing their craft against the backdrop of the majestic Seongsan Ilchulbong, a volcanic tuff cone and UNESCO World Heritage site, is a truly awe-inspiring experience.

Amidst Jeju’s natural beauty, the island boasts a fantastic food scene, particularly in the south. Indulge in local specialties like black pork, hot pot, fresh seafood and noodles.

The bustling Seogwipo Market, brimming with fresh seafood, eateries and handicrafts, is perfect for a photo op and a delicious lunch.

6. Explore Busan's Seaside

The vibey coastal metropolis draws in countless visitors yearly, and it’s not hard to see why. The city seamlessly blends fresh seafood delicacies, lively bars, late-night Korean BBQ feasts, and breathtaking mountain vistas - satisfying everything you could desire in a seaside getaway.

For a unique perspective of Busan’s coastline, hop aboard a Sky Capsule ride. These cute, colourful capsules glide along Haeundae Beach, offering breathtaking panoramic views. The journey ends at the iconic Cheongsapo Twin Lighthouse, one of over 100 lighthouses that dot Busan’s picturesque shores.

On Saturday nights, head to Gwangalli Beach for the spectacular Gwangalli M Drone Light Show, where hundreds of drones create formations of animals and shapes, splashing vibrant colours in the night sky.

7. Explore Korea’s ancient capital - Gyeongju

Gyeongju is like a sprawling outdoor museum, best explored by bicycle. Much of the city is actually UNESCO World Heritage-listed, with an array of extraordinary temples, tombs, and palaces that present visitors a glimpse into the Silla Dynasty’s past glory.

The breathtaking Woljeonggyo Bridge, with its vibrant red columns and intricate roof beams, is a must-visit sightseeing spot for travellers. We recommend crossing the stepping stones along the flowing Namcheon Stream for the best vantage point.

If you're searching for an Asian escape without the crowds, South Korea’s rich culture and stunning landscapes are calling your name in 2025.