Spain’s women encouraged to enjoy the summer season wherever, however and with whoever they like.
Spain tells women: Don’t worry about body image on the beach
Spain’s government has a message for women who are uncomfortable about their bodies when they wear bathing costumes: Don’t be.
The government’s Equality Ministry launched a summer campaign encouraging women to reject “stereotypes” and “aesthetical violence” – a reference to social pressure some women feel to conform to beauty ideals.
A poster advertising the campaign features women of different ages, sizes and skin colours in bathing costumes on a beach.
The slogan translates to: “Summer belongs to us, too.”