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Spain tells women: Don’t worry about body image on the beach

Spain’s women encouraged to enjoy the summer season wherever, however and with whoever they like.

July 28, 2022
28 July 2022

Spain’s government has a message for women who are uncomfortable about their bodies when they wear bathing costumes: Don’t be.

The government’s Equality Ministry launched a summer campaign encouraging women to reject “stereotypes” and “aesthetical violence” – a reference to social pressure some women feel to conform to beauty ideals.

A poster advertising the campaign features women of different ages, sizes and skin colours in bathing costumes on a beach.

The slogan translates to: “Summer belongs to us, too.”

The campaign features women of all shapes and sizes. (Instituto de las Mujeres)

In a tweet, Equality Minister Irene Montero said: “Enjoy (the summer) however, wherever and with whoever you like.”

The head of the Women’s Institute, a government body, said gender stereotypes are at the root of discrimination based on physical appearance.

“Expectations are projected on to women about how they should look,” Antonia Morillas told state news agency Efe. “That doesn’t only affect our self-esteem, it also takes away our rights and limits how we behave in and whether we enjoy public spaces.”

Spain’s Socialist-led coalition government, which came to power four years ago, has made women’s rights one of its political banners. The Cabinet has 14 women and eight men in ministerial positions.

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